Privacy Policy

At Arctic Cat, Inc., Inc. we know you care about your personal privacy and the protection and management of your personal information (meaning any information by which you can be identified, such as your name, address, email address, telephone number, etc.). The purpose of this Privacy Policy is to inform you what personal information we may collect from you, how we use such personal information, and the choices you have regarding our use of this personal information. Because we care, we have adopted the practices described in this Privacy Policy. You should not access the Arctic Cat, Inc. website (the “Site”) or use our services until you have carefully read this Privacy Policy and agreed to the terms and conditions described in it.

 

Our Collection and Use of Your Personal Information

We collect and use personal information you provide us in order to sell products, services or other opportunities to you, as well as to administer our business. Among other things, we use the information we learn about you to help us personalize and improve the experience you have on our Site, to respond to your requests and orders, and to communicate with you.

Site Use Information: In general, if you do not wish to register or purchase products on this Site, you can visit the Site without telling us who you are or revealing any information about yourself. Our web servers collect the domain names, not the email addresses, of visitors. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, etc. Arctic Cat Inc. utilizes this information to measure the use of our Site and to improve the content we offer. We may share with third parties experiential information or other data which does not personally identify users of our Site. For example, this might include product or service preferences of all visitors to our Site.

Registration or Order Information You Provide To Us: There may be times, such as when you decide to register on our Site or order or purchase products through this Site, when we will collect personal profile information from you ("Personally Identifiable Information"). We require that you provide your first and last name, email address, billing address, telephone number and other information (including credit or debit card information if you purchase goods from the Site) as requested in the applicable registration or order pages. Whether you provide this information to us is your choice, but if you choose not to provide the information we request, you may be unable to purchase products or access certain offers and content on the Site. By providing this Personally Identifiable Information to us, you explicitly agree to our collection and usage of such information as described in this Privacy Policy. We use your Personally Identifiable Information to respond to your inquiries, process your orders, contact you regarding account status, customer service, warranty or safety-related matters, ask you for feedback on our services, let you know about products or services which may be of interest to you, or allow you to access specific account information. When you register or order products from the Site, you consent to allow us to contact you for those purposes. We also may maintain a record of your product purchases. Arctic Cat, Inc. may contract with companies or persons to provide certain services, including credit and debit card processing, shipping, data management, etc., related to the operation or maintenance of the Site Such suppliers will be provided with information, which may include Personally Identifiable Information, necessary for them to perform those services. We ask the suppliers to confirm that their privacy policies are consistent with ours and that they adhere to such privacy policies in their use of your Personally Identifiable Information.

Opt-Out: We provide you in the registration and order processes with the option of “opting-out” of receiving marketing, sales and other non-transaction related communications from us.

Credit and Debit Card Information: When you purchase products on our Site we will ask for your credit or debit card information in connection with your payment for these products pursuant to our Terms of Use and Terms and Conditions of Sale. However, Arctic Cat, Inc. does not maintain a record of your card number and related card account information, but simply forwards it via a secure encrypted communications system to its third party card processor to verify and authorize the transaction and payment. Arctic Cat, Inc. will not disclose card information except to its bank or to authorized card processors and accounting companies for the purposes of maintaining your account and processing your order. Additional information regarding the security used to safeguard your Personally Identifiable Information is described in a separate section below.

Cookies: Like many websites we use "cookies" to enable us to remember your password, to help us identify the portions of our Site that may be the most relevant for your needs, and to help us identify other products or services that may be of interest to you or others. A cookie is a small piece of information that a web site can store on your web browser and then retrieve at a later time. We use cookies to track the portions of our Site you visit. However, we do NOT use cookies to examine your surfing behavior before or after you leave our Site. There are products commercially available that are designed to help you disable cookies. Although we want you to be aware that such products exist, please note that if you choose to use them we will not be able to provide you with a personalized service, and it may result in certain Site features and services not being available to you.

Email Communications: We use your email address to contact you to respond to your inquiries regarding your order, notify you of the processing and/or delivery or your order, provide you with information on warranty and safety matters, or to provide information on Arctic Cat, Inc. products or services to you. To help us determine whether you have received an email from us, and to help us make emails more useful and interesting, we may receive a confirmation that you have opened an email from us.

Child Privacy: Because of the nature of our business, our products are not designed to appeal to minors, and therefore we do not knowingly attempt to solicit or receive any information from children. Our Terms of Use require that any Site registration may only be made by individuals age 18 or older and that any product or service purchases may only be made by individuals age 18 or older. If we have reason to believe that information is being provided by a child under the age of 18, Arctic Cat, Inc. will not collect the information without parental consent or parent notification, which will include the opportunity for the parent to prevent the use of the information or to prevent the child’s participation in the activity. Without parental consent, online information will only be used to respond to an unsolicited request and for no other purposes. We recognize that protecting children’s identities and privacy online is important and that the responsibility to do so rests with both the online industry and with parents.

Restrictions on Disclosing Information to Third Parties

We are not in the business of selling your Personally Identifiable Information to others. We do not reveal Personally Identifiable Information about you to unaffiliated third parties, except as follows: (1) the Personally Identifiable Information is provided to help complete a transaction for you (e.g., to a transaction service provider such as a credit or debit card processing company or to a shipping company); (2) the information is provided to comply with the law, applicable regulations, court orders or subpoenas, to enforce our Terms of Use or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection etc.); (3) the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets); or (4) the information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing your credit card payments to us, etc.). We may also gather aggregated data about you and disclose such aggregated (but not personally identifiable) information to third parties for promotional or other purposes.  

Security Procedures to Protect Information

We maintain numerous security standards and procedures to help prevent unauthorized access to confidential information about you. Our Site uses a combination of encryption technology and authentication to protect your Personally Identifiable Information. As long as the web browser you are using supports Secure Sockets Layer (SSL), your information will be submitted to us with a high level of security. We update and test our security technology on an ongoing basis. We have procedures limiting employee access to Personally Identifiable Information to those employees who have a business reason to know such information about you.

It is also important for you to help protect against unauthorized access by signing off of our Site each time you finish using the Site.

Inapplicability of Privacy Policies of any Linked Sites or Other Parties

The Site may contain links to other sites such as Arctic Cat, Inc.’s affiliates, subsidiaries or other third party dealers, distributors and sales representatives. This Privacy Policy only addresses Arctic Cat, Inc.’s use and disclosure of your Personally Identifiable Information collected on this Site. While we try to link only to sites that share our standards and respect for privacy, we are not responsible for the privacy practices of any third parties or the content of linked sites, and we encourage you to read the applicable privacy policies and terms and conditions of such parties or web sites.

Terms of Use, Notices and Changes to Our Privacy Policy

In the event of any conflict between the terms of this Privacy Policy and the Terms of Use, then the Terms of Use shall control.

As our business changes, this Privacy Policy and the Terms of Use are expected to change from time to time, and we reserve the right to change the Privacy Policy and Terms of Use at any time. We will inform you of any changes by posting a notice on our Site. The use of your information is subject to the Privacy Policy and Terms of Use in effect at the time of you use our Site. The new provisions will supersede all previous notices or statements regarding our privacy practices with respect to this Site. We may email periodic reminders of our notices and terms and conditions and post any changes to the Privacy Policy and the Terms of Use on our Site. We encourage you to check our Site frequently to see the current Privacy Policy and Terms of Use in effect and any changes that may have been made to them.

Last Revision-September 2014